Salt Lake City, UT / June 9, 2007 / Press Release / --  The charisma of Sheri Fitzpatrick is unmistakable and sets her apart from her industry peers.  As  Chief Executive Officer of Perfect Home Living, the non-profit authority on matters involving real estate fraud in today's U.S. housing market, Fitzpatrick has increasingly become a name echoed within the increasingly fragmented housing market. 

Her passion and energy in advocating educational awareness to real estate fraud has been the pulse and the drive that over the past eight years has captured the attention of national lawmakers and international markets. 

"Real estate fraud is not interesting, it's fascinating," Fitzpatrick says of her  experience in being a part of national case studies that shed light on loopholes used by criminal elements and enterprises in committing real estate fraud.  But it has been the recent shake-up of past protocol from industry lifers that now has her most motivated.

Financial lending institutions and law enforcement agencies have always been leery of working with those outside the industry on such sensitive issues as real estate fraud.  The highly volatile mixture of finances, bureaucratic red tape and cross-investigatory divides greatly impede the ability of those charged with investigating real estate fraud cases from being able to spot trends or anticipate target Metropolitan Statistical Areas (MSAs) before criminal elements are able to establish a market share. 

But as heated pressure continues from the fallout of the sub-prime and prime lending markets, lenders and law enforcement are increasingly looking outside the industry box in order to ease increasing pressure on the soundness of the housing market. 

Perfect Home Living headquartered in Salt Lake City, Utah is no stranger to real estate fraud.  According to the 2007 MARI Index Report, Utah ranked number two in the nation for mortgage fraud within the sub-prime lending market.

Fitzpatrick believes the key attributes she brings from her past employment with Millward Brown, the ninth largest research firm in the world, is strategy and leadership and her goal of turning vision into execution for today's troubling housing sector is vital for its continued success.    

Real estate fraud is a volume-based business model with profit margins that are obtained in a quick and aggressive manner.  Fitzpatrick's strategy is to instill coordinated efforts from both the private and public sector.  "Being able to anticipate change before it happens and having the resources to keep pace is what's needed to stop real estate fraud before it happens," Fitzpatrick says. 

"Today's first-responders to incident reports of real estate fraud are reactive rather than proactive, arriving after the crisis and by then it's too late and often costly as we are witnessing in the sub-prime and prime markets.  Today's marketplace leverage comes at a lightening pace and those charged with educating on such matters have to be committed at working at such a pace in order to anticipate tomorrow's trends. "

In moving forward, Perfect Home Living will broaden its strategic partnerships in order to better address the new emerging market of privatized sub-prime lending (hard money lenders) which to date has not been subjected to  regulatory controls such as those placed on persons or business entities acting in the capacity of licensed real estate professionals and traditional financial lending institutions regulated at state and federal levels.    

About Perfect Home Living 

Perfect Home Living is a nationally recognized leader that assists in implementing programs and providing training to financial lenders as well as educating consumers and licensed professionals to red flags within today's  real estate market.   For more information or to request assistance please email: businessdevelopment@perfecthomeliving.com